Book, record and animation film have proven to appeal to a wide range of audience, including children, teenagers, mid-age and senior viewers. "The Last Unicorn" has been so far one of the longest lasting success stories in film, video,DVD and television.

Teenagers, young mothers and children, male and female film fans of all ages have been responding enthusiastically to the 1983 animation film.

There is still a remarkable amount of people who watch the old film repeatedly, video and DVD sales and tv re-runs are strongly continuing till today. A new re-mix of the title song with a new video clip was running in MTV in 2002. According to Virgin Records Germany the animation soundtrack was for many years their best-selling soundtrack release.

The unicorn in general, as a magical symbol of love, magic and good luck, is already a successful product in worldwide merchandising, which could be greatly enhanced, when the new film is released. The film's various other unique characters offer a wide potential for new toys and games and a wide range of merchandising and publishing possibilities.

"The Last Unicorn" has both all elements of a mainstream cult film and a major movie event for a wide international release. The story has proven to be an all-time favourite not only with children, but teenagers and adults of all ages. It has an exceptional potential for many re-releases in cinema, video/DVD and television and an outstanding library value. In addition to that it offers a great potential for off-shoot television series about the further adventures of Prince Lir and Schmendrick the Magician.